Santa Rosa Ranch's horse trailer is lettered with vinyl, even the horse head. Using a photograph of Dr. Salazar's favorite horse as the model for the graphic, a likeness was drawn in ink and scanned into computer format and recreated for vinyl cutting in three layers of black, tan and white. The rose in the letter 'O' is a digital printed vinyl appliqué, the same graphics were applied to each side of the trailer and also the doors of the ranch truck.  A logo package was provided from the digital artwork so all marketing materials for the ranch would be consistent.